How Covid-19 Is Catalysing a New Era of Luxury

At the beginning of 2020, the luxury industry was at the precipice of a seismic shift. Consumers were increasingly choosing experiences over things, facilitating the rise of the resale and rental markets, and inspiring luxury brands to move further into hospitality. China, which accounted for the lion’s share of growth in the market for personal luxury goods in 2019, had never been more important to the survival of old brands, and the development of new ones. E-commerce was steadily gaining market share and, while tourism remained a significant revenue-driver for luxury brands, growing government regulation was already making local customers more important.

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Les Valorisations Sont en Majorité Beaucoup Plus 'Raisonnables'

Le 4 juin, le groupe Puig officialisait une prise de participation majoritaire dans la marque de cosmétiques Charlotte Tilbury. Une opération majeure, qui valoriserait la société britannique à plus d’un milliard d’euros et, de fait, le premier "deal" d’une telle envergure pour l’industrie depuis le déclenchement de la pandémie de Covid-19. Pour FashionNetwork.com Elsa Berry, directrice générale de Vendôme Global Partners qui accompagne les opérations de fusions et acquisitions d’acteurs européens et américains du luxe, analyse cet accord et le contexte du M&A.

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Searching for a Deal in a Coronavirus World

So much has changed in fashion. Stores are closed, delivery schedules have been tossed out, most consumers are locked down, cash is at a premium and the global economy is tanking. Share prices of many of the biggest names in fashion and retail are at lows not seen since the Great Recession. While all of that has consumed the industry, it’s also prompted dealmakers to consider the world anew and wonder: What’s possible now? 

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Covid-19 is Set to Unleash a Wave of Corporate Mergers and Acquisitions

Last week, when Boohoo, a British online fast-fashion retailer, reported stronger-than-expected earnings, it noted it had its eye on struggling rivals. “It is likely many opportunities will arise in the coming weeks and we will take a look at those and make an assessment on whether we can add value,” said Neil Catto, the company’s finance director.

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